Description
This training in Google analytics allows you to understand and interpret the results of audience measurement to strengthen the effectiveness of your online campaigns. Know how Internet users arrive on your site, trace their journey, see what interests them... to improve traffic and make your site profitable. This is the challenge of web analytics: to qualify your visitors and transform your prospects into customers. This training will also be a useful aid in obtaining Google analytics certification.
Who is this training for ?
For whom ?In charge of marketing and communication. Anyone in charge of a site or activity on the web.
Prerequisites
- Knowledge of the basics of the web.
Training objectives
Training program
- Before the face-to-face
- A self-diagnosis.
- Key Performance Indicators (KPIs)
- Define the objectives: traffic, notoriety, leads, etc.
- Performance indicators: content, ergonomics, contrition...
- Calculation of Return on Investment (KING).
- Audience measurement solutions
- Audience measurement technologies.
- Solutions: Google Analytics/Universal Analytics, Xiti/AT Internet, Weborama, Ominture...
- Additional solutions: competitive analysis, online surveys, A/B Testing...
- Deployment of the Google tool
- Analytics Marking of content, actions, conversions.
- Marking of advertising campaigns.
- Marking of social networks.
- Marking of mobile sites and applications.
- Advanced Features
- Tagging plan.
- Custom segments; alerts; views and filters.
- Custom variables and values; DataLayers.
- Setting up reporting
- Automatic reports, dashboards.
- Format, sending frequency, analysis period.
- Customize reports.
- Statistics and corrective actions
- Optimize your campaigns: SEO, SEA, emailing, banners,...
- Increase the conversion rate and the funnel.
- After face-to-face, implementation in a work situation
- A strengthening program "One challenge per week for 7 weeks".
