Description

Who is this training for ?

For whom ?

Entrepreneurs looking to get started in e-commerce

Marketing professionals looking to develop their digital skills

SME managers interested in expanding their online business

Students in commerce, marketing or IT wishing to specialize in e-commerce

Prerequisites

Basic knowledge of computers and Internet navigation

Understanding the fundamentals of business and sales

Interest in new technologies and online commerce

Training objectives

Acquire the essential knowledge to launch and effectively manage an e-commerce business

Understand the different stages of the online sales process

Master the digital marketing tools and techniques adapted to e-commerce

Know how to manage the related logistical and administrative aspects for online sales

Ensuring the security of transactions and protecting customer data

Using data analytics to optimize online store performance

Training program

• Introduction to e-commerce:
  • Definition and key concepts
  • History and evolution of e-commerce
  • Advantages and challenges of online commerce
• Online Marketing Strategies:
  • Content Marketing
  • Social Media and Targeted Advertising
  • Search Engine Optimization (SEO)
  • Paid Advertising (SEM)
  • Email marketing and newsletters
• Management of e-commerce platforms:
  • Choice of the platform adapted to your needs
  • Configuration and personalization of the website
  • Management of products and online catalogs
  • Implementation place of secure payment systems
• Conversion Optimization:
  • Ergonomic Website Design
  • Conversion Rate Optimization (CRO) Strategies
  • Using A/B Testing to Improve Performance
• Logistics and inventory management:
  • Order and shipping management
  • Product storage and warehousing
  • Dropshipping solutions
• Customer service and returns management:
  • Establishment of efficient customer service
  • Management of customer requests and complaints
  • Returns and refunds process
• Security of online transactions:
  • Data security protocols (SSL, HTTPS)
  • Protection against online fraud
  • Compliance with privacy standards (GDPR)
• Data analysis and performance reporting:
  • Use of web analysis tools (Google Analytics)
  • Interpretation of traffic and conversion data
  • Monitoring KPIs (key performance indicators)
• Trends and innovations in the field of e-commerce
  • Mobile commerce and dedicated applications
  • Artificial intelligence and chatbots
  • Blockchain and cryptocurrencies in online transactions